Through the Super App, Mudassir and Magnus are building a platform that leapfrogs the region into a digital future, further empowering the start-up ecosystem and giving people a much easier way to access services that lead to a better life.
Careem’s mission to simplify and improve lives and build an awesome organization that inspires hasn’t changed. What started in Dubai as a grassroots ride-sharing app back in 2012 has evolved into a full-fledged platform and Super App expanding across the region, bringing new opportunities for employment and access to services for millions of people.Īcquired by Uber for $3 billion in 2020, Careem now offers customers in Dubai 11 services, including ride-hailing, micro-mobility, food and grocery delivery and payments, as well as partner services such as home cleaning and PCR testing.
From the moment that Mudassir Sheikha and Magnus Olsson first decided to launch their own start-up in the Middle East, they knew they wanted to build something both “big and meaningful.” Almost a decade into their journey with Careem, they are succeeding beyond the wildest expectations-on both counts.
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